Tsapuk O. Marketing mechanisms introduction of innovation developments by the enterprises of power engineering

Thesis for a candidate degree in economics, specialty 08.00.04 - Economics and management (by sector). - National Technical University of Ukraine "Kyiv Polytechnic Institute", Kyiv, 2014. Thesis is devoted to deepening and perfection the theoretical principles and practical recommendations for marketing mechanism of innovation developments introduction creation and implementation by the enterprises of power engineering. The economic nature of the innovative development, systematic approach to the formation of organizational and economic mechanism is exposed, conceptual principles of modeling of consumer behavior in the industrial market are worked out. The tendencies of introduction of innovation developments by the enterprises of power engineering were analyzed. The functioning of mechanism implementation by bio-gas cogeneration plants in enterprises was investigated. The complex approach to the assessment of effectiveness of the implementation of innovation was improved. Input the process-structural model of the formation and improvement of the marketing mechanism for implementing innovation. On the based a comprehensive study of the implementation of innovation by the enterprises of power engineering and modeling consumer behavior, marketing mechanisms implementation of innovation was improved. Recommendations are given to increase the effectiveness of the implementation of innovation by enterprises.