Ishchuk N. Demassification information and communication flows ukrainian network media.

For the first time comprehensively studied phenomenon of demassification its place among other mass of communication processes. Also found demassification expressions in network communications, established the factors that give rise to this phenomenon. Key aspects of the work are the author's proposed model of demassification network communication, systematic problem areas associated with the process demassification information and communication flows. Consideration of transformation processes of network communications, including demassification, helps to improve the interaction between network media and recipients, using modern strategies to meet the information needs of consumers.