Klymchuk A. Formation of structure of system of evaluation and increasing competitiveness of the enterprise.

The thesis is devoted to the development of theoretical and methodological bases and practical recommendations for the formation of structure of the system of evaluation and increasing of the competitiveness. Grounded modern paradigm of management of processes of increasing the competitiveness of enterprises, the essence of the concepts of "competitiveness " and " competitive advantage " and identified components of enterprise competitiveness. Proposed the methodical approach to the evaluation of the range of using certain types of potential machine-building enterprises, consisting of nine standardized successive stages in order to further prospective evaluation of the enterprises' competitiveness and predicting its dynamics, it will select those potentials that are unused during the products' life cycle and develop ways to reach the reference value of each of them. Constructed the structure of system of evaluation and improvement of the competitiveness of enterprises, which, applying the methods, principles, functions and tools based on the determination of levels of use of the potential for innovation and investment, production, marketing and sales and the economic and operational elements, including the influence of external and internal factors based on modern criteria in conditions of deepening competitive relations, assesses and identifies ways and means to enhance the competitiveness of the stages of design, production, marketing and operation of enterprise .