Glushko Y. Products' marketing management of the winegrowers and wineries

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U004307

Thesis Registration Form

0414U004307.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

10-07-2014

Specialized Academic Board

Д 41.088.04

Essay

The most important stages of the marketing management were considered in the dissertation. The theoretical aspects of the marketing management, the marketing role in the enterprise's activity, the main factors affecting the integrated products marketing, forms and methods of marketing were explored, the winegrowers and wineries' effective marketing strategy formation methods were defined. The winegrowers and wineries' production and economic development level in Crimea, especially the distribution system in enterprises, the existing problems were investigated. An indexes system for products' marketing management of the winegrowers and wineries was developed.

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Files

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