Salamacka O. Adaptive marketing managment of the building complex in Ukraine

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U004647

Thesis Registration Form

0414U004647.pdf

Applicant for

Specialization

  • 08.00.03 - Економіка та управління національним господарством

14-10-2014

Specialized Academic Board

К 08.120.01

Essay

The theoretical issues of adaptive control and marketing have been generalized, concepts "branch marketing" and "adaptive marketing control" have been developed, and a set of corresponding marketing conceptions has been provided.The features of the building complex have been researched as an object of adaptive marketing control. The marketing analysis of the building complex in Ukraine has been carried out and value of benefits and risks of its development has been generalized, the strategic priorities of the building complex development in Ukraine have been formed on the basis of the analysis.

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Files

aref.doc

dis.doc

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