Kish G. Innovative trends in tourism as a factor of the strategic development of the national economy

The thesis is devoted to the study of the theoretical foundations and justification of recommendations to strengthen the strategic development of the national economy through the introduction of innovative trends in tourism. Carried out a critical analysis of approaches to the definition of the term "strategy". We propose a multidimensional approach to this concept. Improved conceptual apparatus concerning the development of innovative tourism. Geotourism is defined as one of the innovative areas of tourism in Ukraine. The statistical analysis allowed us to determine both the positive trends in the development of the tourism industry and negative traits that hinder the effective functioning of the national economy. The work conducted factor analysis and regression model built tourist influence factors on the development of the national economy. Substantiates the development strategy Geotourism in Ukraine, under which proposed a project to create innovative Geopark as a tourist destination.