Vovchanska S. German Marketing Special Language: Structural-Semantic, Linguopragmatic and Functional Aspects.

The thesis focuses on the research of the structural-and-semantic, linguopragmatic and functional aspects of the professional language of marketing in German. The German professional language of marketing is characterized by а very low level of abstractness and tends to the general literary language. The professional language under study shows a limited number of intra-branch terms. The thesis defines the place of marketing terminology in the professional language terminological sphere of modern German. It gives a complex analysis of the nominative means and ways of objectivizing marketing-specific concepts and looks at the peculiarities of their functioning. The work suggests a thematic classification of marketing terminology and defines internal and external resources of language replenishment in the course of marketing concepts nomination. The lexical-and-semantic relations are analyzed in the German professional language of marketing, as well as syntactic, morphological and semantic features of the marketing professional texts of different types and their language characteristics. The self-worked-out dictionary lists marketing terms in German.