Cherkes R. Investing in economic relations of the enterprise on the basis of affiliate marketing

The object of study: the processes of investing in the development of economic relations of enterprises. Objective: to justify the theoretical principles and to develop practical recommendations for investment in the economic relations of enterprises on the basis of affiliate marketing. Methods: historical, analysis, synthesis and comparison, semantic and logical analysis, economic and mathematical modeling, situational and systemic analysis, financial and economic analysis. Novelty: for the first time proposed to interpret the skills and experience of investing in the development of economic relations of enterprises based on affiliate marketing as one of the core competencies of modern enterprises, that can provide to the enterprise long-term competitive advantages, improved method for the formalization of relations between the enterprise and loan organization in the field of investments in the development of economic relations with its manufacturing partners, model of prospective evaluation of the effectiveness of investments in the development of economic relations of enterprises. Scope: in activities of enterprises, LLC "Company VEEM-metalavtoprom", JV LLC "Transsystem-Lviv", in the learning process of PHEE "Lviv University of Business and Law" in the preparation of relevant sections of textbooks and manuals, teaching materials, in the teaching of subjects "Economy of enterprises" and "Management".