Kononets Y. Typology of Verbal Trademarks in the English Language Advertising Discourse

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U005430

Thesis Registration Form

0414U005430.pdf

Applicant for

Kononets Yulia Vasylivna

Specialization

10.02.04 - Германські мови

Date of defense

20-11-2014

Specialized Academic Board

Д 26.054.04

Essay

The thesis focuses on the research of verbal trademarks in the English language advertising discourse. The parameters and types of verbal trademarks have been established, the transformations of verbal and visual components of English trademarks have been highlighted. The structure of verbal trademarks has been studied, a strong tendency towards shortening the length of words (compression) by means of abbreviation, composition, ellipsis, contamination and telescopy has been revealed. Close integration of verbal and non-verbal (visual) components of trademarks, which facilitates the creation of new images in advertising, has been stated.

Thesis supervisor

Denysova Svitlana Pavlivna

Official opponents

Бабелюк Оксана Андріївна
Гнаповська Людмила Вадимівна

Files

aref.doc

dis.doc

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