Negodenko V. Forming and development of marketing activity on the enterprises of agrofood sphere

Object - processes of marketing activities of enterprises of agro-food sector; goal - to study the theoretical and methodological principles and application guidelines for the development of organizational-economic mechanism of marketing of agri-business sector; methods - observation, comparative analysis, abstract and logical, historical, analysis and synthesis; novelty - deepening theoretical and methodological foundations and justification of practical recommendations for developing organizational and economic mechanism of marketing activities of enterprises agri sector; results - development and study guidelines, organizational and economic measures which can be used in the formation of complex agro-business marketing areas that will enhance their competitiveness in the market of food products; implemented - in practice Monastyrischensky City Council Cherkasy Oblast (certificate № 11-25 / 142 of 15.04.2014) POSP "Uman Greenhouse Company" Cherkasy Oblast (certificate № 133/4 from 05.11.2013 y.), LLC "Agricultural firm "Kryukovshchina Kyiv region (reference number 13 dated 13.10.2012) and in the learning process Teaching and research Institute of Economics and Law Cherkasy National University named after Bogdan Khmelnitsky (reference number 540 / 01-10.02 from 28.03.2014), economic faculty Uman State pedagogical University named after Paul Tychyna (certificate № 283/01 from 28.01.2014).