Freydis K. Marketing Management in wineries

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0414U006192

Thesis Registration Form

0414U006192.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

30-09-2014

Specialized Academic Board

Д 41.088.04

Essay

Theoretical and methodological approaches to marketing management in wineries were examined in the dissertation work. Definition of the category "Marketing Management" in wineries was further developed. Key specific marketing function was highlighted by the author. Characteristics of wineries of Crimea were held by the author. Preconditions for the development marketing management in wineries were highlighted in the work. Methods of assessing the effectiveness of marketing management wineries were developed by the author.

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Files

aref.doc

dis.doc

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