Kredenets O. Principles of Electronic Retail's Forming in Ukraine

Object: process innovation development of the national economy and the formation of e-commerce on the basis of information technologies and electronic communications. Purpose: To study the theoretical and applied scientific principles for formulating and providing organizational and economic development of B2C e-commerce in Ukraine. Methods: abstract logical and scientific abstraction; institutional-evolutionary, systematization and generalization; system and factor analysis; economic and statistical, graphical, and mathematical economics, comparative analysis; modeling and forecasting. It is offered: economic and organizational model of B2C extended beyond economic activity; improved: the scientific basis principles and methods of state influence on the development and operation of electronic commerce in B2C, approaches to define the principles of organization and management of commercial activities in the system B2C, methods and tools for diagnosis of the condition and trends in e-commerce B2C system. Scope of usage: Sector of Economic Development and Trade of Ukraine.