Slynchuk C. Management of competitiveness of agricultural enterprises in the conditions of innovative development

Theoretical and methodical approaches and practical recommendations for management of competitiveness of agricultural enterprises in the conditions of innovative development are deepened. The essence of the concepts of "competitiveness", "steady competitiveness" is clarified, that deepens the understanding of the term " management of competitiveness of enterprise". Methodological approaches to assessment of competitiveness of enterprise are systematized. The tendencies of development and features of agricultural enterprises activity are analyzed. The influence of factors of internal and external environment of functioning of agricultural enterprises that form their competitiveness in terms of innovative development are characterized. Measures of improving the efficiency of management of competitiveness of agricultural enterprises are substantiated. The technology of the strategy of innovative development of agricultural enterprises is developed, improving the mechanism of employees motivation is proposed, recommendations on activization of innovation activity of agricultural enterprises aimed at the development of organic production are developed.