Shkurupska I. Integrated marketing communications of enterprises on the solar energy conversion equipment market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U000226

Thesis Registration Form

0415U000226.pdf

Applicant for

Shkurupska Iryna Oleksandrivna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

25-12-2014

Specialized Academic Board

Д 41.055.03

Odessa National Economic University

Essay

The dissertation is devoted to the theoretical and practical basis for creation of the integrated marketing communications (IMC) of enterprises on the solar energy conversion equipment market. Methodical approach to building IMC program, which includes the determination of marketing purposes enterprise, limits the marketing budget and the efficiency of marketing communications in accordance with clusters enterprise belonging to, was approved.

Thesis supervisor

Litovchenko Iryna Lvivna

Official opponents

Примак Тетяна Олександрівна
Черкасова Тетяна Ігорівна

Files

aref.doc

disser.doc

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