The object of study is the process of state regulation of production and consumption on Ukraine tourism market. The aim of the thesis is to develop scientific and methodological foundations of the state regulation of domestic tourism market by assessing its potential. During the study following methods were employed: theoretical generalization, statistical analysis, synthesis and analysis, system approach, poll, expert evaluation, cluster analysis, correlation and regression analysis, economic and mathematical modeling. Improved: methodical approach to the evaluation of domestic tourism market potential, which, unlike existing, completes steps, indicators and evaluation criteria, that allow to differentiate the priority of tourism at national level according to the specific administrative area; classification of tourist services, supplemented by new classification features (place of consumption, duration of consumption, environment) that enables to make an informed assessment of Ukraine domestic tourism market potential. Further elaborated: the system of state regulation principles of tourism market, which allows to direct state regulation on potential and actual consumers of tourism services, and enables to ensure sustainable development of demand in the domestic tourism market; the methodical approach to the study of quantitative economic prerequisites of potential domestic tourism market, which, unlike existing approaches, takes into account links between the economic activities of the national economy and enables assessment of changes in output and consumption of tourist services; the methodical approach to the evaluation of complex processes of production and consumption of tourism products as capacity building component of the internal market of tourist services, which, unlike existing approaches, is based on matrix composition of state regulation instruments depending on the level of domestic tourism market potential and enable reduction of the imbalance in regional tourism development . The survey results are used in the practice of the Department of International Cooperation of Kharkiv City Council regarding methodological recommendations on the selection of public regulation capacity of domestic tourism at the regional level (certificate 510 issued on 16.07.2014). Some results of the dissertation are used to enrich the theoretical and methodological base of educational process at the Department of Tourism of Simon Kuznets Kharkiv National University of Economics in academic disciplines "Governance of tourism activity" and "Legal regulation of tourism" for master in specialty 8.14010301 "Tourism knowledge" (certificate with reference number 12 / 85-33-04 / 1 dated 18.07.2014).
