Bubenets I. Formation of entrepreneurial potential in trade enterprises

Object - the process of formation and assessment of business potential of trade enterprises; purpose - substantiation of the theoretical foundations and development of scientific and methodological approaches to the formation and assessment of business potential of trade enterprises; methods - general scientific and specific; results -methodological generalization and application methods, which allow to managers of enterprises to make grounded decisions for improving of their business potential; novelty - the system of indices of quantitative assessment of the presence and level of development of entrepreneurial potential of trade enterprise; scientific and methodological approach to the assessment of business potential of trade enterprises; staging of the development of the theory of entrepreneurship; the conceptual position of a systematic approach to the assessment of entrepreneurial potential as a factor in the development of trade enterprises, the process approach to the development of entrepreneurship in trade enterprise; the system of basic models of entrepreneurship in trade enterprise; the degree of implementation - trade enterprises, higher educational institutions; branch - trade