Kyryliuk D. Marketing management on poultry products market

The thesis is devoted to the substantiation of theoretical principles and practical recommendations for the formation of marketing management market on the poultry market as a prerequisite for the effective functioning of the poultry industry. This paper is analyzed the essence of marketing management and its features in a market economy, characterized the modern paradigm of marketing management strategic development, studied international experience of marketing management on the market of agricultural products The current state of poultry products marketing management is estimated, the formation of marketing management and strategy development in the poultry industry is described, efficiency of marketing management in poultry industry is evaluated. The formation of the productive potential of poultry and its implementation has been proved, the processes of marketing management optimization in poultry industry and its mechanism for strategies implementing on the poultry products market is proposed.