Voyt D. Formation of the marketing strategy of the food industry

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U001744

Thesis Registration Form

0415U001744.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

25-12-2014

Specialized Academic Board

Д 41.088.04

Essay

The thesis is devoted to deepening theoretical and methodological foundations and grounding of practical recommendations for developing organizational and managerial mechanisms and tools for creation and implementation of marketing strategy for the food industry. The approach to the formation of the marketing strategy of the food industry and management mechanism of the food business relations with customers based on "customer-centric" business model matrix and the concept of precision marketing management which provides optimization of profitability producer and consumer benefits by spreading the marketing message and managing shares precisely aimed at specific customer or narrow segment of the market.

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Files

aref.doc

dis.doc

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