Stetsenko V. Diagnostics of costs balance for the marketing mix elements (using the example of food industry enterprises)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U002260

Thesis Registration Form

0415U002260.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

15-05-2015

Specialized Academic Board

Д 26.058.01

National university of food technologies

Essay

The dissertation focuses on research of theoretical statements and development of practical recommendations for diagnostics of costs balance for the marketing mix elements of food industry enterprises of Ukraine. The writing develops the concepts and categories of the marketing mix theory. Theoretical approaches to the definition of such concepts as "balance in marketing" and "balance of costs for the marketing mix elements" were generalized. There was developed the methodical approach to costs balance for elements of the marketing mix and its level diagnostics taking into account the set level of functional dependence of the costs for the marketing mix elements and financial results.

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Files

aref.doc

aref.pdf

dis.doc

dis.doc

dis.pdf

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