Antoniv O. Organizational and Economic Development of Exhibition and Fair Activity Subjects on the Basis of Marketing

Object: a process of organizational and economic development of exhibition and fair activities. Purpose: To study the theoretical and methodological principles and develop practical recommendations for organizational and economic development of exhibition and fair activities on the basis of marketing. Methods: analysis, synthesis, comparison, scientific abstraction, systematization and logic synthesis; induction and deduction, system analysis, questionnaire, expert evaluations, comparisons, nonparametric hypothesis testing methods; economic and mathematical modeling, system approach, structural and logical modeling, systematization and generalization. It is offered: the technique of a comprehensive assessment of potential market improved: working model of organizational and economic functioning of exhibition and fair activities on the principles of marketing, marketing flowchart interaction of exhibition and fair activities in the communication process, methodological approaches evaluation of the functioning and effectiveness of exhibition and fair activity using cluster analysis. Scope of usage: The Ministry of Economic Development and Trade of Ukraine.