Andriienko G. Innovation management of tourism enterprises

Object - process of innovation management at tourism enterprises; purpose - development of theoretical and methodological tools of innovation management for tourism enterprises; methods - general scientific and specific; verification of theoretical fundamentals and development of scientific and methodological tools of innovation management at tourism enterprises; novelty: intensification system for innovation activeness, designing specific measures and instruments of management for different stages of innovation operations at tourism enterprises, scientific and methodological approach to estimate readiness for intensification of innovation operations for tourism enterprise, process management model, conceptual framework in innovation theory through differentiation of the concepts: «innovation operations» and «innovation activeness», scientific and methodological approach to define styles and tasks of innovation management at tourism enterprises, which is based on matrix of confrontation in parameters of estimated readiness to intensify innovation operations and innovation activeness of tourism enterprises; system of indices to measure the effectiveness of innovation management with the corresponding factors of innovativeness (system of indices to measure the effectiveness of innovation management with the corresponding factors of innovativeness)