Grygorenko T. Retail franchising networks development management

The thesis investigates theoretical, methodological and practical problems of retail franchising networks generation and development mmanagement, and their effectiveness providing. In the thesis the franchising essence and the main stages of its development are defined. The general franchising networks classification and franchising networks classification in retail are created, defined their features. The structural and logical model of franchising retail trade networks formation and development is defined. Franchising networks efficiency assessment indicators system and integrated methodology for their operation effectiveness evaluating are theoretically and developed. The preconditions of franchising retail in Ukraine and principal trends in its development nowadays are investigated. Franchising retail networks operation effectiveness is evaluated. Methodological approaches to selecting strategic areas of management for future placement of commercial properties franchising retail network are elaborated. The improvement recommendations for the relationship management franchisor and franchisee in the franchise network are defined. The main components of the franchising network competitiveness providing are elaborated.