Korman I. Improvement of the fish and seafood factories price policy

The dissertation is devoted to the development of the theoretical and methodical basis of the price policy at a fish factory. On this reason the activity of the native fish and fish products market participants has been investigated; measures concerning increasing of the effectiveness of fish and fish products price policy have been worked out. Generalizing of the fundamental categories connected with the fish factory price policy and with the price fixing process gave the opportunity to clarify the point of the process, to distinguish the motives and to work out a proper scientific and methodical set of instruments for management. The essence of price, price policy, and price strategy and price tactic has been generalized. The methodical approaches towards price forming on the fish factory production have been worked out. The native market of fish and fish products has been investigated and the peculiarities of price fixing on the given production have been determined. On the base of production flexibility analysis certain measures have been suggested. They let to increase the fish factory price policy effectiveness and to choose the correct price strategy.