Arshevska M. Marketing communications support for innovative processes of industrial enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U003199

Thesis Registration Form

0415U003199.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

28-04-2015

Specialized Academic Board

Д 26.063.01

PHEI "European University"

Essay

The thesis presents theoretical and methodological foundations of marketing communications support for innovative industrial processes of industrial enterprises. Approaches to management of marketing innovative activity of enterprises are substantiated. It is proposed that they should be based on the development of complex communication links, with marketing activities to be directed towards the output of new products on the market as well as with account of the results of the analysis of feedback for effective management decision-making. The matrix of selection tools of marketing communication in innovation activities of industrial enterprises is improved.

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Files

aref.doc

dis.doc

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