Zhuk I. Marketing activities management of tourism business entities in Ukraine.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U003502

Applicant for

Specialization

  • 08.00.03 - Економіка та управління національним господарством

20-05-2015

Specialized Academic Board

Д 35.051.01

Ivan Franko National University of Lviv

Essay

The theoretic-methodological and methodic-applied principles of business management marketing activities of tourism in Ukraine are analyzed in the dissertation; reasonable ways to increase efficiency of state marketing activities of tourist business are introduced.

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