Melnyk N. Strategic planning of marketing activities of tourist industry of Ukraine.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U003546

Thesis Registration Form

0415U003546.pdf

Applicant for

Specialization

  • 08.00.03 - Економіка та управління національним господарством

19-05-2015

Specialized Academic Board

Д 35.051.01

Ivan Franko National University of Lviv

Essay

The investigation of major trends in strategic marketing planning in enterprises of tourism industry in Ukraine, as well as improved: the mechanism of information and analytical support, methodological and practical tools of this type of planning and introduce the concept of integration efforts strategic public-private alliances in the travel process development and implementation of international marketing strategies of tourism of Ukraine.

Read more

Files

aref.doc

dis.pdf

Similar theses

0524U000100

Artem Artiukhov

Quality management of the educational and scientific activity in the system of the national economy state regulation

0524U000078

Marta V. Kunytska-Ilyash

Ensuring financial and economic security of priority sectors of the National economy of Ukraine

0524U000072

Alina Y. Zhukovska

Doctrine of managing the inclusive development of the national economy

0524U000058

Semenoh Andrii Yu.

Digital financial services in the conditions of the digital economy formation

0524U000042

Zorina Y. Shatskaya

Integrative development of entrepreneurship in the agro-industrial sector of the national economy