Bielovolova N. Managing of marketing activities of machine-building enterprises

Object: the marketing activities management of engineering enterprises. Aim: development of theoretical and methodical positions and practical recommendations for the management of marketing engineering enterprises activities Research methods: system analysis and complex structure formalization, scientific generalization and abstraction, the statistical method of data processing, bunching, factor analysis, balance, analysis, synthesis, induction, deduction, abstraction, analyses of dynamic series and mathematical modeling. Offered at first: methodical approach to the effectiveness evaluating of marketing activities considering of value market share; Improved: analysis algorithm and evaluation of marketing activities engineering enterprises; methodical approach to determination of the potency of marketing activities from position of operational analysis; methodical approach to the selection of basic strategy based on consideration of the effectiveness of marketing activities engineering enterprises; received further development: interaction of key elements of marketing management industry; scientific and theoretical approaches to the essence of the concept of "management of marketing activities". sphere of the use : enterprises.