Hurzhiy N. Strategic sales management of meat-processing enterprises

Object - process of strategic sales management of meat-processing enterprises; purpose - verification of theoretical foundations, development of methodological and practical recommendations for strategic sales management of meat-processing enterprises; methods - general scientific and specific; results - verification of theoretical fundamentals and development of scientific and methodological tools for strategic sales management of meat-processing enterprises; novelty: methodical approach to evaluating the effectiveness of strategic management of enterprise sales management, methodical tools for defining strategic priorities intermediaries in distribution channels, conceptual and categorical apparatus that clarify the concept of "strategic sales management of enterprise", model of defining the marketing strategy, that based on the relationship between logistics cost, service level and the number of intermediaries, the conceptual model of strategic sales management, the system of indicators for measuring the effectiveness of integration relations in distributional channels.