Zlatova I. Marketing tools of automotive enterprises

Object - process of implementation of marketing activities on automotive enterprises; purpose - the development of theoretical and methodical foundations and applied recommendations on using of marketing tools of development of automotive companies; methods - historical and chronological analysis, system analysis, logical analysis, synthesis, scientific abstraction, analysis of dynamic rows, statistical analysis, structural analysis, correlation and regression analysis, marketing analysis; novelty - development of theoretical and methodical basis of formation of marketing tools of automotive enterprises; results - marketing tools of automotive enterprises; introdused - LLC "Fortuna Group Ltd" (statement of implemetnation No. 1, dated 15.09.2014), PI "AIS Auto-SOUTH" (statement of implemetnation No. 2, dated 09.05.2013), in the educational process of the Odessa National Polytechnic University (reference № 3089/05-06 from 08.12.2014).