Suvorova S. Management of marketing researches on wood-processing enterprises

The thesis considers theoretical and methodical approaches and practical recommendations for the management of marketing researches on wood-processing enterprises in modern conditions of economic development. The conceptual approaches to the management of marketing researches were researched. The condition of wood industry of Ukraine was estimated, key market trends of wooden windows and doors were determined, the state of management of marketing researches on wood-processing enterprises was analyzed. A mathematical model of economic and mathematical definition of wooden windows and doors market capacity was developed. According to the results of the investigation of wood-processing enterprises and economic and mathematical modeling, a marketing information system of management in the context of marketing researches adapted to the information needs of wood-processing enterprises was suggested. Management model of marketing researches at the enterprise was developed. Considering the specificity of marketing researches the approach to assessing their effectiveness was improved.