Shenderivska L. Management of development of printing enterprises

Theoretical and methodological foundations of development management of printing enterprises are considered. The author definition of management of development of enterprises in an integrated manner, taking into account the peculiarities of printing industry enterprises, the content of the process, structure to achieve the objectives of the company, its transition to a new qualitative state is proposed. The conditions and trends in management of development of enterprises, features of activity of printing industry enterprises are determined. Macro-level factors such as government regulation, industry structure, market capacity and micro-level factors - investment activity of enterprises, product quality, competitiveness of enterprises, the qualification of staff that influence the development of printing enterprises are investigated. Based on the system of indicators including the indicator of scale development efficiency, proposed by the author, the estimation of efficiency of printing industry enterprises is given. Partial execution of production functions on printing enterprises is identified. The improvement of cooperation between the objects of publishing and the printing complex by creation of associationsis proposed. Necessity of diversification and directions of improvement in the management in new conditions is justified. Increase of investment through the use of profit as the main sourceof development is recommended. Expediency of management of development of enterprises on the model is justified.