Tsarova T. Marketing approach to conducting technology audit for machine building technologies in scientific research organizations

The dissertation is dedicated to generalization of theoretical and methodical foundations of technology audit's conducting, development of methodical and practical recommendations for technology's commercial attractiveness evaluation within technology audit process according to the marketing approach. The economical meaning of technology as the object of technology audit is defined. Its role in economic relations system is defined too. The marketing model of technology as goods is developed. The evolution of the practice of the technology audit conducting is investigated. According to historical and terminological analysis of the notion of technology audit the approaches for technology audit conducting is generalized and classified. The analysis of methods of technology audit conducting is done and according to the conditions and trends of the machine building enterprises the determinants of the innovation activity and demand on technology innovations is defined. It was also cleared the particularity of scientific research organization's marketing activity and it's opportunity to produce high technologies within the Ukrainian business environment. The theoretical and methodical framework of technology audit conduction is developed for such organizations.