Tubolets K. Assessment management system marketing services companies in the production and processing of agricultural products

TThe object is the management of marketing services companies for the production and processing of agricultural products. The subject of research - theoretical, methodological and practical approaches to the evaluation system of marketing services companies for the production and processing of agricultural products. The aim of the thesis are theoretical justification provisions, improvement of methodological approaches and developing scientific recommendations on the evaluation system of marketing services companies for the production and processing of agricultural products. The practical significance of the results is a substantiation of theoretical positions, methodological approaches and improve the development of scientific recommendations on the evaluation system of marketing services companies for the production and processing of agricultural products. The dissertation is based on the dialectical method of cognition, systematic and problem-oriented approach to the study of Economics and Management, available methodological developments in the organization and management of marketing services. To realize the goal the following methods: abstract, logical, monographic, organizing, comparative, statistical, theoretical generalization, analysis, synthesis, economic modeling, sociological in the form of a questionnaire survey of managers and specialists of enterprises producing and processing agricultural products are applied. Scientific novelty of the results is a substantiation of theoretical positions, methodological approaches and improve the development of scientific recommendations on the evaluation system of marketing services companies for the production and processing of agricultural products. The theoretical foundations of marketing management services were further developed. The scope of use of recommendations are the domestic agricultural enterprises producing and processing agricultural products.