Avdan O. Branding in tourism enterprises' activities

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0415U005001

Thesis Registration Form

0415U005001.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

02-07-2015

Specialized Academic Board

Д 26.055.01

Kyiv National University of Trade and Economics

Essay

The thesis investigates the origin of the brand and its key characteristics. Critically evaluated ontology of branding in the tourism business. Analyzed the methodological approaches to assessing the competitiveness of the brand. The influence factors on the formation of brand tourist enterprises. Analyzed the use of the brand in the travel business. Reviewed brand competitiveness of tourism enterprises. Expediency Internet-branding as a factor in the competitiveness of enterprises of tourist business. Conceptual approaches to formation programs registered brand of tourist enterprises. Directions efficiency in branding of tourism enterprises

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Files

aref.doc

dis.doc

dis.doc

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