Lazebna I. Government regulation of consumer goods market in Ukraine

The thesis describes theoretical and practical provisions to deepen understanding of the nature of the consumer goods market, the development of competition in this market, mechanisms, methods and tools of state regulation of consumer products and measures for its improvement in Ukraine. Were studied the socio-economic nature, structure, functions and types of consumer goods market. There were analyzed the historical evolution of theoretical views on the market and its place in the economic system. On the basis of summarizing the essence of market characteristics proved the author's approach to the definition of the consumer goods market. The thesis substantiates the place and role of state regulation of consumer products. Were proposed a mechanism of state regulation of consumer goods in the prevailing socio-economic conditions, that has been based on detection of the interaction of structural units. Determined systematized and described the methods and tools of state regulation of consumer products. There were analyzed the consumer goods market in present and the impact of economic processes and phenomena on it. Were studied the development of competition in product markets and identified the need to protect the economic competition of consumer goods market. Identified and substantiated the necessity of strengthening the mechanism of consumers' rights protection on the market. Were suggested an impact factors on the development of retail turnover, and developed multifactor mathematical model predicting retail turnover based on correlation-regression analysis. The directions required primary impact of government regulation on the development of domestic trade. Were formulated theoretical conclusions and practical recommendations for the development and improvement of state regulation of consumer goods in Ukraine. Keywords: consumer goods market, government regulation of consumer products, methods, tools, retail, turnover, economic competition protection, consumer protection.