Gnitetskyi I. Marketing Aspect of Innovation Activity of Machinery Manufacturing Enterprises of Technology Park

Thesis for a candidate degree in economics, speciality 08.00.04 - Economics and management (by sector). - National Technical University of Ukraine "Kyiv Polytechnic Institute", Kyiv, 2015. The thesis covers the generalization and advancement of theoretical and methodological framework, as well as development of the practical recommendations with respect to marketing aspects of the innovation activity of the machinery manufacturing enterprises of technology park, to ensure the strengthening of the competitive positions. The conceptual framework of the theory of innovations, on the basis of which the concept of the "innovation activity of technology park" is revised, is systematized and generalized. Marketing basis for the innovation activity of the machinery manufacturing enterprises of the technology park which is based on application of the functional and structural approach to arrangement of the system of interrelation between machinery manufacturing enterprises of the technology park and implementation of the total of the marketing tools, is developed.