Tymokhina Y. Management of marketing communications complex of industrial enterprise

The object of study: management processes of marketing communications complex of industrial enterprises. Objective: to improve scientific and methodological bases of marketing communications complex of industrial enterprises. Methods and apparatus: synthesis, comparative and statistical analysis, abstract-logical and system-structural analysis, economic and mathematical analysis. Theoretical and practical results: scientifically based and effective in practice methodological approaches of management marketing communications complex of industrial enterprise. Novelty: proposed and substantiated scientific and methodical approach of forming the promoting complex of industrial enterprise; improved theoretical and methodological approach of choice marketing communication strategy of industrial enterprise; improved organizational and economic mechanism of marketing communication policy of domestic industrial enterprises; improved methodical approach of planning marketing communication activity of industrial enterprise. Level of Implementation: design and practical recommendations implemented in the activities PJSC "Sumykhimprom", JSC "Nasosenergomash Sumy", in the educational process of SSU. Scope (industry) use: economics and business management.