Ahmad H. Management of foreign economic activity of enterprises of food complex marketing

The object of research is the process of marketing management of foreign economic activity of the enterprises of the food industry. The subject of research is the set of conditions, factors and tools to provide marketing management of foreign economic activity of the enterprises of the food industry. The thesis is devoted to the improvement of theoretical positions, development of scientific and methodological foundations and practical advice on marketing management of foreign economic activity of enterprises of the food industry. The study used the methods of scientific research: general scientific analysis, monographic, sociological, abstract logic, calculation and constructive. We propose a systematic approach to determining the intended use of marketing tools, depending on the stage of the product life cycle. The structural-logical model of strategic marketing management of enterprises engaged in foreign trade. We analyzed the existing approaches to the assessment of marketing management of foreign economic activity at the enterprises of the food industry. The procedure of assessing the state of marketing management of foreign economic activity at the enterprises of the food industry. A strategy for the development of foreign economic activity of the enterprise, and approaches to modeling of sales management products food complex enterprises on the international market. The evaluation of the status of management of marketing and sales activities of the enterprises of a food complex in the foreign market. The main theoretical propositions, conclusions and proposals contained in the thesis have scientific and practical value, and is used of "Dynasty T", LLC "Evrokomershl Ukraine" Lugansk National Agrarian University.