Volynets T. Organizational-economic principles of increase of attractiveness of tourist product.

The object of research is the process of increasing attractiveness of the tourism product. The subject of research are theoretical, scientific, methodical, organizational and economic principles for improving the attractiveness of the product. To conduct the study were used the following methods: system-structural and terminological analysis, synthesis and scientific abstraction, graphical representations, matrix analysis, economic-mathematical modeling, qualitative and quantitative comparisons. The aim of the dissertation is to summarize and deepen the theoretical and methodological positions, as well as the development of practical recommendations for the improvement of organizational and economic principles, increasing the attractiveness of the tourism product. It was first proposed by the scientific and methodical approach to the management of the attractiveness tourism product based on the theory of fuzzy sets in the form of its quantitative errors, which reflect the impact of the proposed services offered to increase attractiveness of the tourism product. It was also proposed to improve the categorical basis of the theory of formation attractiveness of the tourism product. It was an offer and acquired a further development of the structural parameters of the ranking tourism product, based on an orthogonal matrix. Scientific results of the study were used by the Office of Tourism and Resorts of the Kherson Regional State Administration, Ltd. "Plaza Tour" Travel Agency "Kaew Tour", "Aquavita." The theoretical propositions and study materials are used in the educational process of Kherson National Technical University.