Lytvynov O. Strategic development of tradе enterprise within the conditions of external environment indeterminacy

Object - the strategic development process of tradе enterprise within the conditions of external environment indeterminacy; the purpose of the study are theoretical, methodical and practical aspects of the strategic development of trade enterprise within the conditions of external environment indeterminacy; methods - general and specific; results - study theoretical approaches and develop practical management instruments of strategic development of trade enterprises; novelty - conceptual bases of trade enterprise' strategic development; the scientific approach to the level of strategic development assessment of the tradе enterprise based on the theory of matrix games; scientific and methodical approach to complex assessment of the tradе enterprise strategic development by determining the nature and direction of development, the level of functioning socio-economic efficiency; categorical-conceptual apparatus in terms of clarifying the nature of "strategic business development"; the systematization of the enterprise development by updating the classification attribute - the dynamics of change (rapid, intermittent, moderate, constant, downward slope development); methodological tools to justify the selection of the tradе enterprise' strategic development type; the scientific approach to the construction of risk management system in the process of tradе enterprise' strategic development.