Nazarova O. Cost approach to management of the investment potential of an enterprise

The actual task of development of scientific and methodical provisions and practical recommendations on management of the investment potential of machine-building enterprise on the basis of cost approach is solved in the work. Conceptual provisions of management of investment potential which are based on the idea of ensuring interrelation of investment cost and investment potential that favors to achievement of strategic reference points of development of the enterprises are offered. Meaning the concepts of "investment potential" and "investment value" is specified. The basic components of the management of the investment potential in terms of cost approach are defined as follows: methodical provisions for evaluating the impact of the environment on the investment cost of the machine-building enterprises; methodical approach to assessing the investment potential of the company; mechanism of selection the investment potential management strategies of the company; methodical approach to assessment the investment potential of the company, tools for evaluation the investment value of the company which takes into account the impact of the environment and directed to minimization its negative impact during a choosing the strategy of management the investment potential of machine building company.