Druhova O. Estimation of the competitive potential of enterprises of the machine-building industry

The object of the research is the process of assessing the competitive potential of the enterprises of mechanical engineering. The subject of the study is rovitok theoretical - methodical and scientific and practical aspects of the assessment of the competitive potential of the enterprises of mechanical engineering. The purpose of research - a generalization of the theoretical foundations, the development of scientific and methodological tools and practical recommendations for the creation and assessment of the competitive potential of the enterprises of mechanical engineering. Methodological and theoretical basis of the thesis constituted the fundamental position of economic theory, the theory of competitive advantage. We used scientific methods: synthesis and comparison - to clarify the essence of the concept of "competitive potential of the enterprise"; correlation analysis, economic and mathematical modeling, multivariate statistical analysis - in improving the scientific principles to assess the competitive potential of the enterprises of mechanical engineering; cluster analysis - to determine the level of competitive potential; method of hierarchies - to identify priority areas of management competitive potential of mechanical engineering. The practical significance of the results for the mechanical engineering industry is to improve the theoretical postulates and guidelines to determine the level of competitive potential of the enterprises of mechanical engineering and its efficient use, aimed at the development and implementation of measures to ensure sustainable competitive advantages. The extent of testing: Department MVED and Finance, OJSC "Turboatom", JSC "HTZ" PE "Grand Crystal", Department of Economics and International Relations of Kharkiv Regional State Administration.