Afanasievа M. Management of competitive potential retailers

The object is the management of competitive potential of the enterprise; the goal is studying the theoretical foundations, developing of methodological and practical recommendations for the management of competitive potential of the retailer; the methods are general scientific and specific; the results are studying of theoretical fundamentals and development of practical recommendations for the management of competitive potential retailers; the novelty is the conceptual apparatus of the theory of enterprise in the part of clarifying the essence of the concept of "competitive potential of the enterprise", the classification of the types of competitive potential retailers, structuring of competitive potential of retailers, conceptual approach to the management of the competitive potential of trade enterprises, the system of indicators to measure components of competitive potential of the retailers, the scientifically methodical approach to the management of competitive potential retailers, scientifically methodical approach to the determination of the type of competitive strategy of trade enterprise.