Zuhairi V. Competitiveness of Agricultural Enterprises Improving Adaptive Economic Mechanisms

In the thesis is devoted to the theoretical generalization and obtaining the new solution of important scientific task for the scientific substantiation of adaptive economic mechanisms of agricultural enterprises competitiveness improving in the target markets of agricultural products. The conception of construction and operation of the organizational and economic mechanism of increase of competitiveness of agricultural enterprises on the basis of their adaptation to target markets products is grounded. The economic conditions and structural trends of objective competitive product markets of agricultural enterprises are identified. The methodical approach to determining the competitive potential of agricultural enterprises based on systematization of their marketing systems and determination of the adaptability to changes in the competitive structure of the market situation and target markets degree is considered. Strategic directions for improving the competitiveness of agricultural enterprises on the basis of ensuring the positive dynamics of the concentration of capital enterprises-producers to accelerate and streamline enterprise adapt to changes are developed.