Sharapa O. Organizational-economic bases of marketing policy formation of agricultural enterprises

he role of marketing in social reproduction processes in the development of integration processes between market players. Developed integrated promotion of products on the basis of agrilogistics and cooperation of agricultural producers with market participants. Processed and supplemented with marketing concept and marketing tools for agricultural enterprises. The mechanism of formation of a marketing policy of commodity producers of agricultural products. The expediency of creation of associations of producers on cluster basis. Suggestions on forms of marketing. Methodical approach to determine the level of transaction costs of sales of agricultural enterprises. The conceptual position of marketing activities, service cooperatives, exchange of agricultural markets. Suggestions to improve the role of institutions in shaping public policy on the basis of sales of agricultural enterprises adapted for the conditions of international trade organizations and international markets. Directions improving marketing policy entities in the development of world integration processes.