Riabchenko I. Theoretic and methodic bases of the marketing price setting at machine-building enterprises

Object of study: marketing pricing processes in engineering enterprises. Objective: development and scientific substantiation of theoretical and methodological foundations of marketing pricing in machine-building enterprises in market conditions. Methods and apparatus: a comparative analysis; abstract logical analysis; system-structural analysis; grouping and summarizing data; statistical analysis; logical analysis; Graphical method; methods of expert assessments, abstraction, analogies, analysis and synthesis; economic and mathematical analysis. Theoretical and practical results: the theoretical and methodological development, practical proposals that improve the efficiency of marketing pricing in machine-building enterprises based on consideration of exchange-value consumer goods. Novelty, proposed and reasonably methodical approach to determine the integral index value product characteristics and pricing strategies; Methodical approach to building a formal model of pricing for the marketing industry form the building industry with innovative pricing policy and the combined method; improved theoretical and methodical approach to building marketing pricing strategies for industrial enterprises. The degree of implementation, development and practical guidelines introduced in the activity of LLC "Konotop Foundry-Mechanical Plant", LLC "Motordetal-Konotop" PE "Promenerhomash", LLC "Option-Hermotehnika", LLC "South factory hydraulic machines," CB "Ukrspetsmash "in the curriculum of SSU. Scope (industry) use: economics and business management.