Kuznetsova Y. Development of Marketing of Innovations at Agrarian Enterprises

A research object is a process of development of innovations marketing on agrarian enterprises. The purpose of dissertation work is a theoretical ground and development of methodical and practical recommendations in relation to improvement of innovations marketing of agrarian enterprises. The following methods and techniques were used in dissertation: abstract and logical, monographic, rows of dynamics and trend analysis, tabular and graphic methods, sociological,calculation-structural methods, method of expert estimations.The practical value of the results achieved consists in the fact that the conducted research-and-developments enable to use a marketing tool in the decision of complex of questions of increasing the level of innovative activity of agrarian enterprises in market conditions. The scientific novelty of the results achieved consists in the system ground of theoretical and methodical and applied principles in relation to innovations marketingof agrarian enterprises in the conditions of market instability.Results of methodical and practical developments which are given in dissertation work can be used in activity of enterprises of agrarian economy sector which have chosen the innovative way of development. A sphere of the use is agrarian enterprises, higher educational establishments.