Gaida T. System of Informational and Analytical Support of Food Industry Enterprises’ International Activity

The object - information-analytical activity at the enterprises. Purpose - to study theoretical principles and practical tools to develop construction and operation of information and analytical support of foreign economic activity of the food industry. Methods - theoretical synthesis, analysis and synthesis, comparative geographical (territorial), economic and statistical analysis, historical method, economic modeling. Results - study theoretical concepts and providing practical recommendations for the development of information and analytical support of foreign trade activities of the food industry. Novelty - the ways of creation and functioning of information and analytical support of foreign trade activities of the food industry; proposed interpretation of the term "information" as a basic concept of information-analytical system of enterprises; methodical approaches to determining the riskiness of entering the foreign markets with the products of the food industry through the use of multivariate proposed integral index of access to foreign markets; expanded and systematized scientific and practical horizon sources of information on the grounds of belonging to the Internet environment as the basis for the information and analytical work; formed a set of analytical tools for information analysis on the export of the food industry; improved methods of measuring the efficiency of the information-analytical systems in enterprises through their consideration as intangible. Introduced in the activity of such enterprises as "Ternopilskyj molokozavod", "Sim-Sim", "IRS of System", Department of Economic Development, Investment and International Cooperation of the Ternopil Regional State Administration, Ternopil National Economic University. Scope - food industry engaged in foreign economic activity. The branch of industry - Economy.