Onyshchuk N. Formation of marketing cooperation of tourism enterprises

The object of the study is the formation of the marketing system of cooperation of tourism enterprises. Subject of research - theoretical, methodological and practical provisions for the formation of the system of marketing tourism enterprises cooperation within the tourist centers of Vinnitsa region. The aim of the thesis - theoretical and methodological justification provisions and develop practical recommendations for formation of the system of marketing cooperation of tourism enterprises. The practical significance of the results is that the basic theoretical and methodological position are used by tourist enterprises of Vinnitsa region. Methods of analysis and synthesis, categorical analysis of abstraction and the system approach, statistics (comparison, observation, clustering) - are used to identify trends in the tourism industry and the functioning of the individual enterprise; empirical (sample observations, monitoring, surveys, comparative analysis, induction, deduction) - are used to study of tourism enterprises marketing tools. Scientific novelty of the results is grounding theoretical and methodological principles and develop practical recommendations for formation of the system of marketing tourism enterprises cooperation within the tourist center whose primary purpose is to promote its own tourism products in the region, contributing to finding the most optimal for these points of differentiation. Methodological aspects of the classification of tourist centers are further developed. The scope of use of recommendations are tourist enterprises of Vinnitsa region.