Slavina O. Symbolization of political reality: transformation of conceptual discourse.

The object is the relationship between the symbolization of political reality and the emergence of the conceptual political discourse. The aim is the definition of the role of political reality symbolization in the directing and implementing of the content of transformation of the conceptual political discourse. The methods are socio-phenomenological approach, social constructivism, symbolic interactionism, semiotic theory of culture, case-study and empirical data. Structural logic and ontological parameters of conceptual political discourse are defined in correlation with the research of the functioning of conceptual and discursive forms of political reality representations in procedural terms of symbolization. It is suggested to consider a transformation of political concepts as a dynamic process of constitution of meanings, changing of symbolic matrices of public understanding the world. It was established that this could be achieved by effectuation of symbolic management which is conceptualized in the thesis as the establishing of conceptualized models of cognition the political reality that organize social representation through symbolic matrices where desirable changes of discursive space are generated by maximizing of public response through the creation of political myths, narratives, brands, texts and operating of them. It is demonstrated that heuristic potential of the research of discursive transformations in the plane of political reality symbolization can be implemented to explore the transition political systems, including ones of the post-communist type. Application spheres are the political practice and training courses.